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Dean Harrold Joins UNLV Athletics

May 20, 2002

LAS VEGAS - Longtime Las Vegas business leader Dean Harrold will join the UNLV Athletics Department as a consultant on a voluntary basis, Rebel athletics director John Robinson announced Monday.

Harrold, who is expected to work out of the Lied Athletic Complex on campus, brings more than 30 years of expertise to the school and will be involved with a wide variety of major projects.

"Dean Harrold is an avid UNLV fan and fortunately has a window in his life that allows him to partner with us to help this department and this university," Robinson said. "He is a major player in the Valley and will be able to help us in our quest of cultivating relationships with elite members of the Las Vegas business community."

A Nevada resident for more than three decades, Harrold has watched the community grow as impressively as his own resume.

After graduating from Louisiana State University in 1968, Harrold worked at the Dunes Hotel and Country Club until 1982. Continuing to make his way up the hotel business ladder, he served stints at Binion's Horseshoe and the Sahara before becoming associate vice president for Caesars World Marketing in 1986.

In May 1990, Harrold moved to Bally's to become executive vice president of the hotel for seven years. He then took over as president and CEO of the Las Vegas Hilton while also overseeing marketing profitability for all Hilton gaming properties across the globe.

From January 2000 to February 2001, Harrold led Caesars Palace as president and CEO during the property's multi-million dollar capital projects and renovations. He also held the same title overseeing marketing profitability of all Park Place Entertainment properties through Caesars World Marketing.

"This is not about me, it's about kids and the evolution of our community of Southern Nevada and our university," Harrold said. "This partnership is not limited to me, we are inviting everyone to join us. It is a privilege to associated with this university and someone like John Robinson. I can't wait to get going."

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