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Former UNLV SID To Receive Major Award

May 25, 2004

LAS VEGAS - Former UNLV assistant athletics director for communications Joyce Aschenbrenner has been chosen as the 2004 recipient of the Trailblazer Award by the College Sports Information Directors of America (CoSIDA).

Aschenbrenner, who currently works for The V Foundation, will receive the award at the annual CoSIDA workshop, which is being held this year in Calgary, Alberta, Canada.

The Trailblazer Award is presented annually to an individual who is a pioneer in the field of sports information and has mentored and helped improve the level of ethnic and gender diversity within CoSIDA.

In the early stages of her career, Aschenbrenner was one of the few women working in sports information with a major football program at the University of Pittsburgh. While there, she assisted in the publicity and promotion of future NFL stars Dan Marino and Tony Dorsett. While running the Rebels' sports information department from 1982-90, Aschenbrenner was part of the team that created the world famous pre-game show at Runnin' Rebel basketball games, including light shows, red-carpet entrances and indoor fireworks. Many of these elements are currently used by other sports organizations. She also served on the board of directors of the Nevada Special Olympics and was director of the Nevada Summer Games.

Aschenbrenner then moved on to the University of Colorado, where she was the associate athletics director for external affairs and senior women's administrator.

Following a career that spanned more than 20 years in collegiate athletics administration, she joined the staff of The V Foundation for Cancer Research in November 2001 as the director of marketing and communications and is currently Foundation Vice President.

A graduate of West Virginia University's school of journalism, Aschenbrenner is a native of Pittsburgh, Pa. She has been a cancer survivor since 1998.

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