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UNLV Athletics Inks Agreement With Lids

UNLV Athletics has a new online shop and stadium retail agreement with Lids.

Oct. 2, 2012

INDIANAPOLIS, Ind. ( - LIDS Clubhouse, a retail brand of Indianapolis-based LIDS Sports Group, has reached a limited retail licensing agreement with the University of Nevada, Las Vegas for the rights to operate the official stadium store, UNLV Rebels Locker Room, of the university's Athletic Department. Also included in the agreement is the launch of the University's official e-commerce site, which will be powered by LIDS.

"As we continue to expand the reach of our LIDS Clubhouse division, it is a unique opportunity to partner with a university with such a rich athletic history," said LIDS Sports Group Executive Vice President of Retail Charlie Brodt. "In our position as a main stakeholder in the licensed retail business, we truly believe an affiliation with the LIDS brand offers our partners great value in growing their business. We hope to soon share these results with the UNLV athletic administration."

UNLV Director of Athletics Jim Livengoodadded, "The LIDS retail brand is known for offering a broad assortment of quality officially licensed merchandise, as well as their capability to react to the ever-changing hot market opportunities. Through the resources at hand via this agreement, we look forward to building a solid UNLV retail brand for our loyal Rebels fans, on campus at the stadium as well online, for years to come."

In addition, the LIDS retail division will add further value to UNLV Rebels fans' shopping experiences by introducing its loyalty club program, which earns points with every purchase.

Specific terms of this retail agreement have not been disclosed.

The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses,,, and Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.


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